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It’s clear as to why the top three results tend to get the majority of the clicks – they are above the fold. Most people, if they find what they’re looking for without having to scroll down, will simply click on it. Above-the-fold listings are at a distinct advantage for this reason. Getting the click here is 80% of the game when it comes to selling your product.

It’s clear as to why the top three results tend to get the majority of the clicks – they are above the fold. Most people, if they find what they’re looking for without having to scroll down, will simply click on it. Above-the-fold listings are at a distinct advantage for this reason. Getting the click here is 80% of the game when it comes to selling your product.

It’s important to know that the image size of your product matters. Customers want to have a clear image of what they are potentially buying. 180x200 is the image size that can usually be seen on standard PC-based SERPs.

It’s important to know that the image size of your product matters. Customers want to have a clear image of what they are potentially buying. 180x200 is the image size that can usually be seen on standard PC-based SERPs.mailscriptx coupon
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On average, 97.8% of products looked at in our study only appeared in one search index. That means that 2.2% of products are somehow listed in multiple search indexes.

On average, 97.8% of products looked at in our study only appeared in one search index. That means that 2.2% of products are somehow listed in multiple search indexes.

Unfortunately, there doesn’t appear to be any telling signs for how these products find their way into multiple indices and there’s no way for us as sellers to list the product in multiple indices. However, it is very telling that the products listed in more than one category have dramatically more exposure than those listed in only one category.

Unfortunately, there doesn’t appear to be any telling signs for how these products find their way into multiple indices and there’s no way for us as sellers to list the product in multiple indices. However, it is very telling that the products listed in more than one category have dramatically more exposure than those listed in only one category.

Clearly, if you can do it, or if Amazon bestows it upon you, that’s awesome. But a word of caution: unless you get Amazon’s blessing on listing a product in multiple categories, it does not align with Amazon’s long-term goals and is considered as spam to their internal teams.

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During our testing, auto-complete suggestions were found to directly alter how and what our test subject search for. A lot of the test subjects perceived the auto-complete suggestions to be recommendations by Amazon. Therefore, they showed a bias towards selecting them over using their own query.

During our testing, auto-complete suggestions were found to directly alter how and what our test subject search for. A lot of the test subjects perceived the auto-complete suggestions to be recommendations by Amazon. Therefore, they showed a bias towards selecting them over using their own query.

So, for a large majority of people, when they see an auto-complete suggestion on Amazon, they perceive it as a direct recommendation from Amazon. You can imagine just how powerful that is.

So, for a large majority of people, when they see an auto-complete suggestion on Amazon, they perceive it as a direct recommendation from Amazon. You can imagine just how powerful that is.

Auto-complete suggestions act as a reassurance as the searcher types and sees matches related to their query. It often prompts them to add further detail to their query as long as relevant auto-complete suggestions keep appearing. In fact, you can have up to 65 characters in your search terms before auto-complete shuts off. Clearly, Amazon values these longer-tailed keywords. So, you should target long-tailed keywords for your SEO efforts.

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What to do when your business is not ranking for your own business name.

A business not coming up in the top position in Google for searches for the official business name is a surprisingly common issue among brand new sites. Google is smart, but sometimes you need to give Google a nudge to associate your new site with the name of your brand.

This solution is easily fixed by building links to your site, with some of the links with your brand name as the anchor text. This can take up to a couple of weeks for Google to see these links, connect the dots and realize your site is the real deal.

The fast way to get the ball rolling is to do a quick search for the business directories used in your country—Whitepages, Yellow Pages, Yelp, and so on—fill out a listing for your business on each site and include a link back to your web site. The more links the better, but you should be aiming for a minimum of 50 links. In 95% of cases, this will solve the problem of a site not coming up in the top results of searches for the business name.

If this doesn’t work, setup Facebook and Twitter accounts for your business, filling out as much information about your business as possible in the profile. Then do a post a day for about two weeks, mixing in links to your site in the posts.

If you still cant get your site ranking high enough, use Open Site Explorer to spy on competing sites ranking higher for the brand name. Do their pages have more backlinks than the total amount of links to your site? If this is the case, you are going to need to build more links.

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The product in position three only had two bullet-points to describe the product, had a nice image, and was priced appropriately. The keywords appeared once in the title, once in the bullets, and eight times in the description. There are 1,378 characters in the description. So, 9.8% of the words in the description are keywords.

The product in position three only had two bullet-points to describe the product, had a nice image, and was priced appropriately. The keywords appeared once in the title, once in the bullets, and eight times in the description. There are 1,378 characters in the description. So, 9.8% of the words in the description are keywords.

Now, if you sort by a specific category, Amazon prioritises according to best-seller rank. But if you sort by an open category, leaving the default “all” set, then it sorts by relevancy. That relevancy is made up of a few fundamental things and you’ve already seen how important they are when it comes to ranking a product for relevancy.

Now, if you sort by a specific category, Amazon prioritises according to best-seller rank. But if you sort by an open category, leaving the default “all” set, then it sorts by relevancy. That relevancy is made up of a few fundamental things and you’ve already seen how important they are when it comes to ranking a product for relevancy.Fb Jam Demo, Download Fb Jam, Fb jam fe, Fb Jam Reviews, fb jam demo

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How to crush the competition with killer AdWords ads.

Writing a killer AdWords ad is essential to the success of your campaign. Poorly written AdWords ads can increase the overall costs of your campaign, sending less traffic to your site for more money. We dont want that.

With your AdWords ads, you want to:

- Attract clicks from interested customers, not tire-kickers.

- Include keywords related to what the user searched for.

- Encourage a clear call to action and benefit for the user.

AdWords ads are made up of the following components:

1. Headline. Your headline has a maximum of 25 characters. With your headline, you should include the keyword the user is searching for, or capture the users curiosity.

2. Description lines. You have two description lines at a maximum of 35 characters each. Your description lines should make it crystal clear what you are selling, the benefits of clicking through to your site and a call-to-action.

3. Display URL. You have 35 characters for a custom URL that will be displayed to users in the search results. Display URLs are great as you can actually display a different URL to the users than the URL of the page they will arrive on. You can take advantage of this to encourage more users to arrive on your site.

Ive listed below some winning ads so we can see why they are so successful:

Logo Design ® *SALE* $49

www.logodesignguarantee.com/Logo-USA

100% Custom-Made Special USA Sale

100% Money Back. Order Online Now…

Injured in an Accident?

www.1800needhelp.com/

You May Be Entitled to $10,000 +

Free Case Evaluation. 24/7 Call Us

Flowers Online - $19.99

www.fromyouflowers.com/

Delivered Today Beautiful & Fresh!

"Best Value Flowers" - CBS News

In each of the above, we can see some similarities. Each ad has:

- An interesting headline. Each ad captures the curiosity of the user, through use of special characters, asking a question or posting a competitive offer right in the headline.

- Clear benefits. Each ad has a compelling offer in addition to the core product or service being sold, making the ad stand out from the search results, such as a no-risk, money-back guarantee, same-day delivery, or a free evaluation.

- A clear call-to-action. The first two ads make it clear what the next step should be. In the third ad, the call-to-action is not explicit, but it is obvious. By having “Online - $19.99” in the headline, and “Delivered Today”, it is clear the user can order flowers online to be delivered the same-day.

If you want more examples of successful AdWords ads and why they crush the competition, the article below is a good starting point:

11 successful ads and why they crush the competition

http://blog.crazyegg.com/2012/03/26/successful-adwords-ads/

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Building Content Distribution Channels

A content distribution channel is any platform your brand can use to consistently publish content online. Multiple channels form a major network of your personalized brand content and should all point back to your website. In content marketing, your website is like the “central command” for all of your content.

You control your own destiny on your website, but not so on platforms like Facebook or Google+, where any small policy change might negatively impact your business. You want your website to be the referral source for all of your best content. It’s much more beneficial, from an SEO standpoint, to post a story on your website’s blog and then to share that post on Facebook, than it is to publish the content directly on Facebook with no digital trail back to your site. In other words, publish on your website, then share and distribute that content on social media.

SEO experts focus on building websites that rank. Business owners want quality online leads and for the phone to ring off the hook. To attain both of these, you need to understand how to build online content distribution channels. And it all starts with articulating your main goals and metrics, and then developing an overarching content strategy that will govern your individual channel strategies.

Think of each channel point as a piece of your brand puzzle. Your content should not be the same on every platform, but rather should be tailored for that specific audience. Each channel will need to be optimized to suit the style and needs of that platform, according to what works best for that community. Remember that content posted in your distribution rainbow must lead back to your site to turn it into a lead-generating pot of gold.

You should think of content marketing in terms of a strategy,³⁵ not as a random marketing tactic. It encompasses all of your channels and lays out how they work in unison to build a complete picture for your user. Along with your website and blog, the other five main channels you should focus on are Facebook, LinkedIn, Google+, Twitter, and YouTube. There are many other social media channels that may be effective for your business, such as Pinterest and Instagram, as well as niche websites such as Houzz. If your customers are members of other social media websites, you need a presence on those too. Your content distribution channel should also include guest-blogging partnerships with third-party websites, online press release services, and any business or association website where you can reliably publish content or news about your business.

With your website at the core of your marketing pursuits, you will strike out and develop content distribution channels that will shape the face of your brand online. In terms of SEO, your custom channel will enable you to consistently distribute fresh content to an ever- growing audience. This, in turn, will generate social and website engagement signals that will contribute to higher search engine rankings.

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