These folks couldnt sell their way out of a paper bag

download funnelmatic, funnelmatic coupon

These folks couldn’t sell their way out of a paper bag.

No street-smarts at all.

You know, it’s far better to know how people tick, than to know whatLarry PageandSergey Brin (founders of Google) and their henchmen are cooking up next. Because it’s people who you sell to, and it’s people who will give you money, not Google.

Whoa!I just realized I’m at a word count of 657.

This one’s a biggie, and I’m only halfway, Chief.

Here’s what I’m gonna do:I’ll turn this bad-boy into a two-parter.

So, stay tuned for part two, ok?

Good.

Until part two, that’s all folks.

Kelvin Dorsey ~ Email Marketing Maverick

www.kelvindorsey.com

Day 76

What Every Internet Marketer Should Learn from Wile E. Coyote - Part 2

Here’s part two as promised.

Awrighty, here’s Wile E. Coyote’s more positive traits.

First positive:

There’s no denying that Wile E. Coyote was committed to the task at hand. It was get bird, or die tryin’50 Cent style baby!

Although, Fiddy Cent ain’t got nothin’ on Coyote.I mean, the name 50 Cent screams half-heartedness if you ask me. Why not 100 Cent, eh?

The Lesson:

A lot of folks get into online marketing or e-commerce thinking that somehow they cancheaton the commitment part.

FUNNELMATIC FE, Funnelmatic coupon, FUNNELMATIC DEMO, Funnelmatic Jv, software

YOU CANT WRITEIm not a good writer

REVIEW OF TRAFFICZION trafficzion discount TrafficZion feature Get Trafficzion Trafficzion Honest Review

The Most Common Obstacles for First Time eBook Authors and Why Nobody Else Will Tell You How to Avoid Them

So you know that people are making big money selling eBooks. And you know it’s the fastest and easiest way to make money online.

Both are true, but if you think anyone can just pick up the keyboard and crank out a best-seller, you’re wrong.

If you’re like me, you believe you can do anything the next guy can do. But the truth is you can’t do it immediately without clearing some obstacles and developing some essential skills.

There is a learning curve for becoming a successful eBook author. But you can jump ahead of this learning curve if you use the knowledge and resources of others that have already established successful eBook businesses.

Don’t Let This Happen To You — The 4 Biggest Obstacles To Writing A Best-Selling eBook Include:

1. YOU CAN’T WRITE

I’m not a good writer. Yes, you read that right. At least not a natural writer. I have created million dollar sales letters, and I have written best- selling books. But I don’t consider myself a great writer.

How about you?

It’s a constant struggle for me. I’ve always been very jealous of those who could just sit down at their computer and have the words just spill out onto the screen. That’s certainly not me.

Trafficzion Coupon
Trafficzion bonus
Review Of Trafficzion
Trafficzion Feature

USE THE BELOW TOOLS TO TRACK MENTIONS OF YOUR BRAND

LEADMODO FEATURE

Leadmodo discount Review of leadmodo Leadmodo jvzoo Get leadmodo

Broken linkbuilding - $67 monthly

http://www.brokenlinkbuilding.com

This tool is comprehensive, but comes at a price. By typing in keywords you are targeting, the broken link building tool will find a solid amount of broken link opportunities. Saves time and finds quality opportunities.

Broken brand mentions.

Broken brand mentions are a fast, simple and reliable form of link building you can use for almost every SEO project. It goes like this: in some cases, when someone mentions your brand they forget to post a link. Track mentions of your brand, and where suitable, reach out and ask for a link back to your site. Use the below tools to track mentions of your brand. If you see a mention of your brand without a link, send a quick email to the author, and they will often be happy to link to your site.

Brand monitoring sites I’ve found useful:

Social Mention -Free to try

http://www.socialmention.com

Social Mention is a very powerful brand monitoring tool. At the writing of this book, you cannot receive email alerts. Social Mention is completely free and powerful, so it’s worth checking out.

Mention - Free to try, pricing starts at £29 per month.

https://en.mention.com

Mention is a powerful brand-monitoring tool that will send an email alert when your brand is mentioned online, so you can respond quickly.

Leadmodo Bonus, Leadmodo feature

How We Define Conversion Rate Optimization Cro What Is A Conversion Rate

SOFTWARE

review of smsbot.net
Smsbot.Net Jv
Get smsbot.net

How we define conversion rate optimization (CRO)

What is a conversion rate?

Your conversion rate is the percentage of your visitors who end up reaching a given goal. This diagram illustrates it:

The most useful definition of conversion rate is broad.

Two things are worth noting:

1. The “content” can be any item of messaging or any user interface. Of course, it can be a landing page, but it can also be a checkout page, an explainer video, the warranty application card that comes with a product, an email asking customers to refer their friends, the sales script that a customer service operator uses, a radio ad, … you get the idea. We have optimized all of the above and more. If you restrict yourself to landing pages, you’re going to struggle to triple a company’s sales.

2. The “goal” is often to maximize sales—but not always. The goal of an early-stage social network, for example, may be to acquire new non-paying users. The goal of a knowledge base article may be to minimize the number of customers who need to call customer service, so the call center operatives can have less-hurried cigarette breaks. Always, the goal is to optimize the content for whatever it was created for—its raison d’etre (that’s French for “raisin for eating.” Who needs Google Translate?). The content exists to do a job, so it must excel at that job. You may think it’s obvious to optimize something for its entire reason for existing. Incredibly, in the world of marketing, it’s vanishingly rare.

What is A/B testing?

A/B testing is a powerful way to increase conversion rates. Here’s how it works:

If you had two possible headlines for your webpage but couldn’t decide which one to use, you could run an A/B test in which

• half of your visitors would see Headline A, and

• the other half would see Headline B.

You could then tally the orders for each headline and determine which headline brought you the most.

A/B testing software makes it easy to carry out such tests. Each of your visitors will see a different version of the page—Version A or Version B, or even Version C, D, or E—and then the software will work out, on average, which of the elements performed the best. The winner can then be promoted.

In most tests, Version A is the existing version, often called the “control,” which you are trying to beat.

If we were to use A/B testing software on the following page, we could test the following:

On every webpage, there are many changes you could make to increase your profits.

Powerful, isnt it?

What is multivariate testing?

Most A/B testing software also allows you to carry out multivariate tests. What are they?

Multivariate tests let you effectively carry out several A/B tests concurrently, so you make the most of your traffic. So while you are testing which headline to use, you could also test other page elements—such as text, images, prices, offers, and buttons—all at once. Each visitor will see a different combination of headline, text, images, and buttons. Then, once enough data have been collected, the multivariate testing software will tell you which version of each page element, on average, brought in the most customers.

Throughout this book, we’ll use “A/B testing” as a catch-all term to describe A/B testing, multivariate testing, and any other types of scientifically controlled experiments.

Four huge benefits of A/B testing

When you A/B test, you get the following benefits:

1. You get to discard your missteps

Most marketing is based on mere opinions; A/B testing reveals the truth. If a test doesn’t produce a winner, you haven’t lost a thing; you learn from it and discard the losing variation. You certainly don’t keep it, which is what happens in companies that don’t test.

One of our first clients, whose sales we more than tripled, stopped A/B testing after we finished working with it. Its marketing manager then began making radical changes. He persuaded his team that there was no need to A/B test, because the changes were “obviously improvements.” Within a year, the company’s sales had plummeted, and no one in the company knew why. The marketing manager was fired. Had he A/B tested his changes, he wouldn’t have broken the company.

The following story from Microsoft’s Senior Statistician, Roger Longbotham, describes how Microsoft avoided a similar disaster:

We ran an experiment for a site where the management was reluctant to run the test because they considered it a “no-brainer” that the treatment would win. We agreed the value proposition looked quite promising but proceeded with the experiment. The treatment had some unexpected and subtle negative aspects that would not have been detected had we not run the experiment. If the treatment had been launched we estimate the annual loss to the site would have been in the millions of dollars.

2. You keep only your successes

If something works, you get to know. So you never accidentally throw away something that works. This process repeats over and over, meaning that only better-performing versions of pages are kept, so your conversion rate (and revenue) can only go up.

With iterative testing, your profits can only go up—because you keep only the winners.

3. You learn what you should be doing more (and less) of

A/B testing is like a compass: It tells you which direction to move in. One of our clients, a company in the telecoms industry, was debating whether to lower the price of its top-selling phone. The phone was already the lowest priced in the marketplace. To measure how price sensitive the company’s visitors were, we A/B tested the existing price against zero dollars (completely free of charge). To everyone’s surprise, the zero-dollar offer didn’t sell more phones. Our research revealed that users were concerned that the free-phone deal was “too good to be true.” Concluding that the visitors weren’t sensitive to the price of the handset, we went in the other direction by A/B testing higher prices. The winning page featured two higher-priced premium versions of the phone alongside the standard product. We then obtained a further win by offering optional upsells including accessories, insurance, call credit, and 24-hour customer support. So not only did A/B testing save the company from pointlessly destroying its margins, but it revealed an unexpected opportunity for growing the profits.

4. You never need to make hard decisions

Most companies run according to the following process:

Get Idea → Decide Whether to Implement It → Implement It.

A/B testing allows you to postpone the decision-making until you know the correct answer, at which point the decision is a no-brainer:

Get Idea → Implement It (as a Test) → Decide Whether to Keep It.

A/B testing thus eradicates the laborious decision-making stage, allowing companies to move faster. Endless pontification about “Should we do it?” is replaced with a simple “Let’s test it and find out!”

Testing is the stopwatch; your website is the sprinter

Whichever type of testing you use, the software won’t tell you what to test.

Unfortunately, that’s the most important part. Roger Longbotham said, “What you place upon the statistical framework is what ultimately determines the attractiveness of your test results.”

As with all tools, A/B testing is subject to the equation “GI→GO,” which stands for “Garbage In leads to Garbage Out.” In other words, if you put garbage into an A/B test, you’ll get garbage out of it (albeit optimized garbage).

The A/B testing software is to CRO what a stopwatch is to a sprinter. The stopwatch doesn’t make the sprinter any faster. It just measures the sprinter’s performance, and tells them what is their personal best.

That’s where CRO expertise comes into play. Just as GI→GO, also AI→AO (A being Awesomeness). This book will give you loads of great insights, ideas, and awesomeness to put into your tests.

Let’s improve your website’s personal best.

So what is CRO?

Back in 2005, when we worked in-house, we tried hard to outsource conversion. It turned out to be impossible. There were many vendors, but each pushed its own solution:

• The live chat companies claimed that live chat was the answer.

• The analytics companies claimed that analytics software was the answer.

• The usability companies claimed that usability was the answer.

• The multivariate testing vendors claimed that multivariate testing software was the answer.

• The copywriters claimed that copywriting was the answer.

• The eye-tracking companies claimed that eye-tracking was the answer.

And so on.

What we wanted was an independent advisor who was effectively a “hub” for conversion, who had used all of the services, who was completely impartial, and who knew how to get the best results.

We ended up doing it ourselves. As a result, we learned what worked. We now spend all of our time designing pages that convert—and then we put our necks on the line by insisting that we test our creations, to prove that we’ve measurably improved things. Over the past ten years, we have tried an enormous number of techniques, some of which were real gems. We have pulled together the best ones (along with practical, easy ways to get them done) and added many techniques that we developed ourselves. At each stage, we have shared our findings on our blog, which has rewarded us by attracting kindred spirits, people who share our passion. Hopefully, you’ll be one of them.

We coined the term conversion rate optimization (CRO) in 2007 to describe this process of pulling together all of the available tools, techniques, and skills—with the goal of improving a website’s conversion rates. CRO takes the guesswork out of creating highly profitable websites. It’s a series of strategies and activities that allow you to achieve significant increases in profits from your website easily and reliably. User testing and A/B testing software allow you to carry out tests; CRO tells you what to test, by revealing how to create webpages that convert your visitors.

Strictly speaking, CRO is web design done right. It’s making a page that is perfectly designed to sell, or get sign-ups, or get downloads, or whatever the page is there for. Even ten years later, though, the practice of CRO looks so different from how most web design is carried out that it still warrants having a separate name.

Smsbot.net bonus
Get smsbot.net
SMSBOT.NET DEMO