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What to do when your business is not ranking for your own business name.
A business not coming up in the top position in Google for searches for the official business name is a surprisingly common issue among brand new sites. Google is smart, but sometimes you need to give Google a nudge to associate your new site with the name of your brand.
This solution is easily fixed by building links to your site, with some of the links with your brand name as the anchor text. This can take up to a couple of weeks for Google to see these links, connect the dots and realize your site is the real deal.
The fast way to get the ball rolling is to do a quick search for the business directories used in your country—Whitepages, Yellow Pages, Yelp, and so on—fill out a listing for your business on each site and include a link back to your web site. The more links the better, but you should be aiming for a minimum of 50 links. In 95% of cases, this will solve the problem of a site not coming up in the top results of searches for the business name.
If this doesn’t work, setup Facebook and Twitter accounts for your business, filling out as much information about your business as possible in the profile. Then do a post a day for about two weeks, mixing in links to your site in the posts.
If you still cant get your site ranking high enough, use Open Site Explorer to spy on competing sites ranking higher for the brand name. Do their pages have more backlinks than the total amount of links to your site? If this is the case, you are going to need to build more links.
